The internet is the fastest growing market in the world. There are over 2.4 million internet users in Ireland. With only 4.1 million people, that’s over the half the population in your geographic area who could potential be reached through Internet Marketing. Just because you have a store front business doesn’t mean you can afford to ignore this vast marketing potential. It is estimated more people use the internet to look for goods and services than use the phone book now. The web is going to continue to grow as a resource, particularly since internet capable phones are becoming more and more popular. A local business may rely on local customers. However, with the explosion of online products and services more and more people are turning to the internet to look for products and services. All of the major search engines include a business locator option. This means users can use the search engine to find all the business in their area which might sell the goods or services they are looking for. Then, with the click of a button they can see if that business is in their area and even locate the business on a map (with directions to it).