Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”
“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”
And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.
Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.
Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”
However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty naïve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”
That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.